For the people who actually run the booth
From the leader defending the exhibition budget to the rep on their ninth conversation of the morning — everyone works from the same record.
Event / Marketing Leadership
Owns the exhibition budget and is accountable for proving event ROI.
Sets goals and target accounts pre-show; reviews live ROI dashboards and post-show reports.
Day to day
- Approves the exhibition budget
- Reports to the board on event performance
- Owns goals, target accounts and the post-show narrative
What they gain
- A defensible answer to “was this show worth it?”
- Goals vs. actuals, live — not six weeks later
- Board-ready exports without spreadsheet archaeology
ROI dashboard
Live during the show
Sales / Business Development Teams
Staff the booth and own follow-up after the show.
Capture leads on-site via the mobile app; receive prioritised, ranked follow-up lists after the show.
Day to day
- Works the stand for every hour of the show
- Owns the follow-up calendar afterwards
- Needs context fast, and priority order faster
What they gain
- Seconds per capture, not minutes
- A ranked call list on day one
- Context for every conversation, before it starts
Capture
Seconds per visitor
Multi-Brand / Multi-Event Organisations
Run several booths, brands or shows across a calendar.
Manage multiple projects and teams from one account, with results tracked per event.
Day to day
- Runs several brands, booths or regions
- Compares performance event by event
- Standardises the process across teams
What they gain
- One account, every booth
- Per-event results, side by side
- Consistent process across brands and regions
One account
Every booth, every brand
Three teams, one source of truth
Leadership owns the budget. Sales owns the follow-up. Multi-brand teams own the calendar. Everyone works from the same event record.
Event / Marketing Leadership
Sets goals and target accounts pre-show; reviews live ROI dashboards and post-show reports.
- A defensible answer to “was this show worth it?”
- Goals vs. actuals, live — not six weeks later
- Board-ready exports without spreadsheet archaeology
Turn your next booth into a provable revenue line.
See how QualifAI captures, enriches, scores and ranks every lead your team meets — and shows leadership exactly what the show was worth.